Fitness Guru's Secret Empire: How Aubrey Marcus Built a Billion-Dollar Wellness Dynasty!
Aubrey Marcus, the visionary entrepreneur behind Onnit, has made a significant impact in the health and wellness industry. Founded in 2011, Onnit quickly rose to prominence as a lifestyle brand focused on holistic health and peak performance. Marcus's philosophy of "Total Human Optimization" forms the core of Onnit's mission, guiding the development of its diverse product line.
Onnit has grown from a startup to an Inc. 500 company, offering over 250 products ranging from supplements and functional foods to fitness equipment and apparel. The brand's success attracted the attention of global consumer goods giant Unilever, which acquired Onnit in a notable exit for Marcus. This move has positioned Onnit for even greater reach and influence in the wellness sector.
Beyond his role as Onnit's founder, Marcus has established himself as a thought leader in the personal development space. He hosts the popular Aubrey Marcus Podcast, exploring topics related to health, relationships, and personal growth. Marcus's entrepreneurial journey and holistic approach to wellness continue to inspire and influence many in the health and fitness community.
Onnit Brand Overview
Onnit is a prominent lifestyle brand founded on principles of holistic health and human optimization. The company offers a wide range of products and services aimed at improving physical and mental performance.
Founding and Philosophy
Aubrey Marcus founded Onnit in 2011 with a vision to create a brand centered on holistic health. The company's philosophy, termed "Total Human Optimization," emphasizes a comprehensive approach to wellness. This concept integrates physical fitness, mental performance, and nutrition to help individuals reach their full potential.
Onnit's founding principles stem from Marcus's personal experiences and research into various health modalities. The brand quickly gained traction in the health and fitness industry, resonating with consumers seeking a more integrated approach to well-being.
Onnit's Mission for Total Human Optimization
Onnit's mission revolves around empowering individuals to achieve peak performance in all aspects of life. The brand focuses on providing tools and knowledge to optimize physical strength, mental clarity, and overall vitality.
This mission is reflected in Onnit's product lineup, which includes supplements, functional foods, and fitness equipment. Each product is designed to support different facets of human performance, from cognitive function to physical endurance.
Onnit also emphasizes education, offering resources and content to help customers understand and implement the principles of Total Human Optimization in their daily lives.
Holistic Health and Fitness Products
Onnit's product range spans various categories within the health and fitness sphere. The company is perhaps best known for its supplements, including the popular nootropic Alpha BRAIN, which aims to support cognitive function.
Other notable products include:
MCT Oil and Emulsified MCT Oil for energy and mental clarity
Protein powders and bars for muscle recovery and nutrition
Krill oil for omega-3 fatty acids and joint health
Melatonin spray for sleep support
Onnit also offers functional foods like protein bars and performance beverages, designed to provide nutritional support for active lifestyles.
Onnit Gym and Fitness Equipment
Expanding beyond supplements and nutrition, Onnit has made a significant impact in the fitness equipment market. The brand's unique approach is evident in products like the Primal Kettlebells, which feature sculpted designs of primate faces.
Other notable fitness equipment includes:
Steel maces and clubs for unconventional strength training
Battle ropes for high-intensity cardio workouts
Suspension trainers for bodyweight exercises
Foam rollers and mobility tools for recovery and flexibility
Onnit also operates a gym in Austin, Texas, showcasing its equipment and training methodologies in a practical setting.
Partnership with Unilever
In 2021, Onnit entered a new phase of growth through an acquisition by Unilever. This partnership has allowed Onnit to expand its reach and resources while maintaining its core philosophy and product offerings.
Under Unilever's ownership, Onnit continues to operate as a distinct brand. The acquisition has provided opportunities for increased distribution and product development, potentially bringing the principles of Total Human Optimization to a broader audience.
Onnit's leadership transitioned following the acquisition, with Jason Havey taking over as CEO. However, the brand remains committed to its founding principles and mission of holistic health and human optimization.
Aubrey Marcus: The Visionary
Aubrey Marcus has established himself as a multifaceted entrepreneur and thought leader in the wellness industry. His innovative approaches to health, performance, and personal growth have influenced millions worldwide.
Journey from CEO to Public Speaker
Aubrey Marcus founded Onnit in 2010, building it into a successful lifestyle brand focused on Total Human Optimization. Under his leadership, Onnit became an Inc. 500 company, offering over 250 products ranging from supplements to fitness equipment. In 2020, Marcus stepped down as CEO, passing the torch to Jason Havey.
After Onnit's acquisition by Unilever, Marcus shifted his focus to public speaking. He now shares his insights on health, performance, and personal development with diverse audiences globally.
Media Expertise and Documentaries
Marcus has extended his influence into various media formats. He has been involved in producing documentaries that explore topics aligned with his philosophy of holistic wellness and human potential.
These projects aim to educate and inspire viewers, covering subjects such as alternative health practices, mindfulness, and peak performance strategies. Marcus's media endeavors serve as an extension of his mission to promote Total Human Optimization.
Aubrey's Role in Podcasting and Books
The Aubrey Marcus Podcast has become a popular platform for discussions on health, philosophy, and personal growth. Marcus interviews experts from various fields, offering listeners insights into cutting-edge wellness practices and life strategies.
As a New York Times bestselling author, Marcus has penned books that distill his philosophy into practical advice. His written work covers topics such as mindset, nutrition, fitness, and spiritual growth, providing readers with tools for personal transformation.
Peak Performance and Life Strategies
Marcus's approach to peak performance integrates physical, mental, and emotional aspects of human potential. He advocates for a holistic lifestyle that includes proper nutrition, exercise, mindfulness practices, and cognitive enhancement.
His strategies often incorporate unconventional methods, such as plant medicine and breathwork. Marcus emphasizes the importance of pushing personal boundaries and embracing discomfort as catalysts for growth and self-discovery.
Contributions to Spiritual Wellness
Spirituality plays a significant role in Marcus's philosophy. He promotes practices that foster a deeper connection to oneself and the world, including meditation, yoga, and exploration of altered states of consciousness.
Marcus's teachings often blend ancient wisdom with modern scientific understanding. He encourages individuals to cultivate a sense of purpose and meaning in their lives, viewing spiritual wellness as an essential component of overall health and fulfillment.
The Influence of Culture and Community
Aubrey Marcus has shaped Onnit into more than just a business. His approach integrates cultural elements, community building, and spiritual practices to create a holistic lifestyle brand.
Creating a Lifestyle Brand
Onnit, under Marcus's leadership, has evolved into a comprehensive lifestyle brand. The company offers a wide range of products and services, from supplements and fitness equipment to nutrition advice and workout programs. Marcus has positioned Onnit as a guide for individuals seeking total human optimization.
The brand's philosophy extends beyond physical fitness to encompass mental and spiritual well-being. This holistic approach resonates with consumers looking for more than just products, but a complete lifestyle transformation.
Fostering a Supportive Community
Marcus has cultivated a strong community around the Onnit brand. The Onnit Academy Gym serves as a hub for like-minded individuals to connect and support each other's growth. Trainers at the gym emphasize the importance of community in achieving personal goals.
Onnit's online presence further strengthens this sense of community. Through social media, podcasts, and online forums, Marcus and his team engage with customers, sharing knowledge and fostering connections.
Advocacy for Psychonautics
Marcus is known for his open discussions about psychedelic experiences and their potential benefits. He advocates for the responsible use of plant medicines and psychedelics as tools for personal growth and self-discovery.
This stance has attracted a subset of followers interested in exploring consciousness and alternative healing methods. Marcus's advocacy has contributed to wider conversations about the role of psychedelics in mental health and personal development.
Interconnection of Health and Spirituality
At Onnit, Marcus promotes the idea that physical health and spiritual well-being are interconnected. He incorporates elements from various spiritual traditions into his approach to wellness.
Marcus often discusses the importance of mindfulness, meditation, and other spiritual practices in achieving overall health. This integration of spirituality with fitness and nutrition sets Onnit apart from traditional health and wellness companies.
The company offers products and content that support both physical and spiritual growth, appealing to those seeking a more holistic approach to health.
Comprehensive Health Programs
Aubrey Marcus has developed several programs aimed at optimizing health and performance. These initiatives take a holistic approach to wellness, covering physical, mental, and spiritual aspects of life.
Own the Day, Own Your Life Approach
The "Own the Day, Own Your Life" philosophy emphasizes small, achievable steps to improve overall health. This program focuses on daily routines and habits that can lead to significant long-term benefits. It covers areas such as nutrition, exercise, sleep, and mindfulness.
Key elements include:
Morning rituals for energy and focus
Nutrition strategies for optimal performance
Fitness routines adaptable to various lifestyles
Stress reduction techniques
Evening practices for better sleep quality
The approach aims to create a balanced lifestyle that supports physical and mental well-being.
Fit for Service Fellowship
Fit for Service Fellowship is an intensive program designed to foster personal growth and community. It combines physical challenges, mental exercises, and spiritual practices.
Program components:
Group workshops and seminars
Physical training sessions
Meditation and mindfulness practices
Nutritional guidance
Peer support and accountability
Participants engage in a transformative journey, working on personal development while building connections with like-minded individuals.
Goal-Acceleration with Go for Your Win
The Go for Your Win program focuses on goal-setting and achievement. It provides tools and strategies to help individuals clarify their objectives and take action towards realizing them.
Key features:
Goal-setting frameworks
Action planning techniques
Productivity enhancement methods
Mindset training
Progress tracking systems
This program aims to accelerate personal and professional growth by providing practical strategies for success. It encourages participants to push beyond their perceived limitations and achieve meaningful results.
Product and Service Offerings
Onnit offers a diverse range of products and services focused on enhancing human performance and well-being. The company's offerings span cognitive supplements, physical performance boosters, and personal development resources.
Alpha Brain and Cognitive Enhancers
Alpha Brain is Onnit's flagship nootropic supplement designed to support cognitive function. It contains ingredients like Bacopa monnieri, Huperzia serrata, and L-Theanine aimed at improving memory, focus, and mental clarity.
Onnit also produces other cognitive enhancers such as New Mood for stress relief and Alpha GPC for concentration. These supplements undergo third-party testing to ensure quality and efficacy.
The company provides both capsule and instant drink mix versions of Alpha Brain to suit different consumer preferences.
Peak Performance Supplements
Onnit's performance supplement line targets various aspects of physical fitness and recovery. Key products include:
Total Strength + Performance: Pre-workout blend
Shroom Tech Sport: Energy and endurance support
Stron BONE: Bone and joint health formula
Krill Oil: Omega-3 fatty acid supplement
These supplements are formulated to support athletes, fitness enthusiasts, and active individuals in achieving their performance goals. Onnit emphasizes the use of natural ingredients and scientific research in product development.
Personal Development Publications
Onnit extends its mission of human optimization through educational resources and publications. The company has partnered with HarperCollins to publish books on personal growth and wellness.
Aubrey Marcus's book "Own the Day, Own Your Life" offers practical advice on daily routines for improved health and productivity. Onnit also produces podcasts, articles, and video content covering topics like nutrition, fitness, and mindfulness.
These publications aim to provide readers with actionable strategies for enhancing their physical and mental well-being, aligning with Onnit's holistic approach to human performance.
Educational Impact and Partnerships
Aubrey Marcus and Onnit have made significant strides in education and partnerships. Their efforts span from global forums to local initiatives, collaborating with influential figures to spread knowledge on holistic health and human optimization.
Engagement at the Synergy Global Forum
Aubrey Marcus participated as a speaker at the Synergy Global Forum, sharing insights on personal development and business growth. His presentation focused on integrating holistic health practices into daily life and entrepreneurship. Marcus emphasized the importance of physical, mental, and spiritual well-being for achieving peak performance in business and personal endeavors.
The forum provided a platform for Marcus to connect with other thought leaders and entrepreneurs. He discussed Onnit's innovative approaches to health supplements and fitness equipment, highlighting the company's commitment to evidence-based products.
Educational Initiatives in Austin, Texas
In Austin, Onnit has established several educational programs. The company offers workshops and seminars on nutrition, fitness, and mindfulness at its headquarters. These sessions are open to the public and cover topics like optimal supplementation, functional fitness, and meditation techniques.
Onnit has also partnered with local schools to promote health education. The company provides resources and guest speakers to discuss the importance of balanced nutrition and regular exercise with students. This initiative aims to instill healthy habits from a young age.
Collaborations with Thought Leaders
Aubrey Marcus has collaborated with various experts to expand Onnit's educational reach. A notable partnership is with podcaster Joe Rogan, who frequently features Onnit products and discusses health optimization on his show. This collaboration has exposed millions of listeners to Onnit's philosophy.
Marcus has also worked with Jason Havey, Onnit's CEO, to develop educational content. Together, they've created online courses and webinars on topics like productivity, stress management, and athletic performance. These resources blend scientific research with practical applications, making complex health concepts accessible to a wide audience.
Aubrey's Life Beyond Business
Aubrey Marcus pursues diverse interests outside of his entrepreneurial endeavors. His personal journey encompasses spiritual exploration, artistic expression, and philosophical inquiry.
Exploration of Plant Medicine
Marcus advocates for the responsible use of plant medicines as tools for personal growth and healing. He has participated in ayahuasca ceremonies and spoken openly about his experiences with psilocybin mushrooms. These encounters have profoundly influenced his worldview and approach to wellness.
Marcus shares insights from his plant medicine journeys through his podcast and writings. He emphasizes the importance of integration and proper guidance when working with these substances.
His stance on plant medicines has sparked both interest and controversy. Marcus argues for their potential therapeutic benefits while acknowledging the need for caution and respect.
The Influence of Kabbalist Lineage
Marcus's spiritual path is influenced by his Kabbalist lineage. His grandfather was a respected Kabbalist teacher, introducing him to mystical Jewish teachings at a young age.
This background has shaped Marcus's understanding of consciousness and spirituality. He often incorporates Kabbalistic concepts into his discussions on personal development and human potential.
Marcus's approach blends ancient wisdom with modern practices. He explores the intersection of Kabbalah with other spiritual traditions and scientific insights.
Arts and Poetry Contributions
Beyond his business and philosophical pursuits, Marcus expresses himself through various art forms. He has published poetry that reflects his inner experiences and insights.
His written work often touches on themes of love, consciousness, and human nature. Marcus's poetry provides a more intimate glimpse into his personal reflections and emotional landscape.
He has also collaborated with musicians and visual artists on creative projects. These endeavors showcase a different side of Marcus's personality and talents.
Personal Philosophy and Lifestyle
Marcus advocates for a holistic approach to life, emphasizing physical, mental, and spiritual well-being. He practices what he preaches, engaging in regular exercise, meditation, and mindfulness practices.
His lifestyle incorporates elements of biohacking and alternative health modalities. Marcus experiments with various techniques to optimize his performance and overall quality of life.
He promotes the concept of "owning the day" - making intentional choices to maximize one's potential. This philosophy extends to his relationships, diet, and daily routines.
Marcus's personal life reflects his commitment to growth and authenticity. He openly shares his struggles and successes, aiming to inspire others on their own journeys of self-discovery.
