From Broke to Billionaire: How Onnit's Founder Cracked the Code of Human Optimization!
Aubrey Marcus founded Onnit in 2010, creating a lifestyle brand focused on holistic health and wellness. The company's philosophy of "Total Human Optimization" guides its product offerings, which range from supplements and functional foods to fitness equipment and apparel.
Since its inception, Onnit has grown into an Inc. 500 company and industry leader, with over 250 products used by millions worldwide, including top professional athletes. Marcus's vision for Onnit extends beyond physical products, encompassing a broader approach to personal development and well-being.
As an entrepreneur, author, and podcast host, Marcus has leveraged his platform to promote his ideas on health, mindset, and personal growth. His New York Times bestselling book "Own The Day, Own Your Life" and the Aubrey Marcus Podcast further amplify his message of holistic self-improvement and optimization.
Aubrey Marcus: The Visionary Behind Onnit
Aubrey Marcus is an influential entrepreneur and thought leader who founded Onnit, a pioneering lifestyle brand focused on holistic health and human optimization. His innovative approach has shaped the wellness industry and impacted millions of lives worldwide.
Early Life and Background
Aubrey Marcus was born into a family with a rich spiritual heritage. His grandmother was part of a Kabbalist lineage, which likely influenced his later interest in spirituality and personal growth. Marcus grew up with exposure to diverse philosophical and spiritual traditions, laying the foundation for his future endeavors.
He pursued higher education, though specific details about his academic background are not widely publicized. These early experiences shaped Marcus's worldview and set the stage for his later work in human optimization.
Entrepreneurial Journey
Marcus founded Onnit in 2011, partnering with Joe Rogan to create a brand centered on "Total Human Optimization." The company started with a single supplement and quickly expanded its product line to include fitness equipment, functional foods, and apparel.
Under Marcus's leadership, Onnit grew rapidly, becoming an Inc. 500 company. The brand's success attracted the attention of global consumer goods giant Unilever, which acquired Onnit in 2021.
Marcus served as CEO until 2020, when he handed over the reins to Jason Havey. His entrepreneurial vision transformed Onnit from a startup to an industry leader with over 250 products.
Media Presence
Marcus has established a strong media presence through various channels:
The Aubrey Marcus Podcast: A popular show exploring topics like philosophy, spirituality, and personal development.
Public Speaking: Regular appearances at conferences and events as a keynote speaker.
Documentaries: Featured in and produced films on human optimization and consciousness.
Social Media: Active presence on platforms like Instagram (@aubreymarcus) with a large following.
His media endeavors have helped spread his ideas on health, wellness, and personal growth to a global audience.
Published Works
Marcus is a New York Times bestselling author published by Harper Collins. His notable works include:
"Own the Day, Own Your Life": A guide to optimizing daily routines for better health and performance.
"Love: Practice Makes the Master": A collection of poetry exploring themes of love and relationships.
These books showcase Marcus's ability to blend practical advice with philosophical insights, reflecting his holistic approach to personal development.
Personal Philosophy
Marcus's philosophy centers on "Total Human Optimization," a holistic approach to health and wellness that encompasses physical, mental, and spiritual aspects of life. Key elements include:
Integration of ancient wisdom with modern science
Emphasis on psychonautics and plant medicine for personal growth
Exploration of spiritual practices and altered states of consciousness
Development of "Cosmoerotic Humanism," a philosophy blending love, spirituality, and human potential
His ideas challenge conventional thinking and encourage individuals to push beyond perceived limitations.
Contributions to Health and Fitness
Marcus has made significant contributions to the health and fitness industry through Onnit's product innovations:
Peak Performance Supplements: Developed unique formulations like Alpha BRAIN for cognitive enhancement.
Functional Foods: Introduced nutrient-dense products to support overall health.
Fitness Equipment: Popularized unconventional training tools like kettlebells and maces.
His approach emphasizes integrated fitness practices that combine strength, mobility, and mindfulness. Marcus advocates for a balanced lifestyle that incorporates proper nutrition, exercise, rest, and mental practices for optimal health and performance.
The Onnit Empire
Onnit has grown into a multifaceted lifestyle brand focused on holistic health and peak performance. The company offers a wide range of products and services, cultivating a dedicated community and partnerships that have fueled its expansion.
Overview of Onnit
Onnit, founded by Aubrey Marcus, is headquartered in Austin, Texas. The company has become an industry leader in the health and wellness space, with a reported revenue of $28 million within its first five years. Onnit's success stems from its unique approach to human optimization and its diverse product offerings.
The brand has gained significant traction through strategic partnerships and endorsements from high-profile athletes and personalities. This growth led to Onnit's acquisition by Unilever, marking a major milestone in the company's journey.
Product Lines
Onnit's product range spans several categories, catering to various aspects of health and performance. Their flagship product, Alpha Brain, is a nootropic supplement designed to enhance cognitive function. The company also offers:
Peak performance supplements
Functional foods and beverages
Fitness equipment
Apparel and accessories
Each product line aligns with Onnit's philosophy of total human optimization. The brand has invested in third-party testing and certifications to ensure product quality and efficacy.
Brand Philosophy
At the core of Onnit's brand is the concept of Total Human Optimization. This holistic approach emphasizes the integration of physical, mental, and spiritual well-being. Onnit promotes:
Balanced nutrition
Physical fitness
Mental performance
Spiritual growth
The company's slogan, "Own Your Life," encapsulates its mission to empower individuals to take control of their health and performance. Onnit advocates for making positive choices that lead to better living and personal growth.
Community Engagement
Onnit has fostered a strong community around its brand values. The company engages with its audience through:
Educational content
Fitness challenges
Podcasts and interviews
Live events and workshops
This community-centric approach has helped Onnit build a loyal customer base. The brand's presence in Austin, Texas, includes the Onnit Gym and Black Swan Yoga, which serve as physical hubs for the Onnit community.
Partnerships and Growth
Strategic partnerships have played a crucial role in Onnit's growth. Notable collaborations include:
Joe Rogan: Podcast host and UFC commentator
Professional athletes and trainers
Fitness influencers and thought leaders
These partnerships have expanded Onnit's reach and credibility. The company's association with Joe Rogan, in particular, has been instrumental in its growth, with Rogan being a co-owner and vocal advocate for the brand.
Onnit's expansion has also included the development of its own media content, further solidifying its position as a lifestyle brand. The acquisition by Unilever in 2021 has provided Onnit with additional resources to continue its mission on a larger scale.
Educational Initiatives
Aubrey Marcus has spearheaded several educational programs to share his philosophy of Total Human Optimization. These initiatives span in-person training, digital content, and live events.
Onnit Academy and Certifications
Onnit Academy offers fitness certifications and workshops for trainers and enthusiasts. The curriculum covers unconventional training methods, nutrition, and mindset optimization. Courses include kettlebell, steel mace, and battle rope certifications.
The academy also provides online courses for those unable to attend in-person sessions. These digital programs allow students to learn at their own pace while still accessing expert instruction.
Onnit's educational approach emphasizes practical skills and science-based knowledge. Graduates leave equipped to implement holistic fitness strategies in their personal and professional lives.
Digital Media Outreach
Marcus leverages digital platforms to spread Onnit's message. The Aubrey Marcus Podcast features conversations with experts in health, business, and personal development. Episodes cover topics like meditation, plant medicine, and peak performance.
Onnit produces documentaries exploring human optimization. These films delve into subjects such as breathwork, cold exposure, and psychedelic experiences. The content aims to educate viewers on alternative approaches to wellness.
Social media plays a key role in Onnit's educational efforts. Regular posts offer fitness tips, nutrition advice, and mindset strategies. This consistent digital presence helps maintain engagement with the Onnit community.
Public Speaking and Events
Marcus frequently appears as a keynote speaker at conferences and seminars. He has presented at the Synergy Global Forum, sharing insights on entrepreneurship and personal growth. These talks allow him to connect with audiences beyond Onnit's core customer base.
Fit for Service, Marcus's coaching program, combines digital education with transformative in-person experiences. Participants engage in workshops, retreats, and group discussions aimed at personal development.
Onnit hosts its own events, bringing together fitness enthusiasts and wellness seekers. These gatherings feature expert presentations, hands-on training sessions, and networking opportunities. The events serve as a platform for the Onnit community to learn and grow together.
Broader Impact and Philosophy
Aubrey Marcus's philosophy extends beyond product development to influence broader concepts of wellness, human potential, and consciousness exploration. His approach integrates physical, mental, and spiritual aspects of health.
Influence on Lifestyle and Wellness
Marcus promotes a holistic view of health through Onnit's products and philosophy. He emphasizes the interconnectedness of nutrition, fitness, and mental well-being. This approach has resonated with many seeking comprehensive lifestyle improvements.
Onnit's product line reflects this philosophy, offering supplements, fitness equipment, and educational resources. Marcus advocates for natural, evidence-based solutions to enhance performance and overall quality of life.
His ideas have gained traction in wellness communities, inspiring individuals to adopt integrated approaches to health. This influence extends beyond product use to shape broader conversations about optimal living.
Contribution to Human Potential
Marcus's concept of Total Human Optimization focuses on unlocking human potential. He believes in pushing boundaries of physical and mental performance through targeted strategies and tools.
The "Go for Your Win" program exemplifies this approach. It provides a framework for goal setting and achievement across various life domains. This program has helped individuals identify and pursue meaningful objectives.
Marcus's work emphasizes the importance of personal growth and self-improvement. He encourages people to explore their limits and develop resilience in facing challenges.
Exploration of Consciousness and Self-Development
Marcus delves into consciousness exploration and spiritual growth as part of his philosophy. He advocates for responsible use of psychedelics as tools for self-discovery and healing.
His discussions on spirituality often incorporate elements of various traditions and modern scientific understanding. This blend appeals to those seeking a non-dogmatic approach to spiritual growth.
Marcus promotes practices like meditation and breathwork for enhancing self-awareness. He sees these as valuable tools for personal development and stress management in modern life.
Additional Endeavors and Interests
Aubrey Marcus, the founder of Onnit, has expanded his influence beyond the health and wellness industry. He has authored books, become a thought leader, and pursued various personal interests.
Literary Works
Marcus has written two books that reflect his philosophy on holistic health and personal growth. "Own the Day, Own Your Life" offers practical advice for optimizing daily routines and habits. The book covers topics like nutrition, exercise, and mindfulness. His second book, "Love to the Seventh Power," explores relationships and personal development. Both works have gained popularity among readers seeking lifestyle improvements.
Advocacy and Thought Leadership
Marcus has become an advocate for alternative health approaches and consciousness expansion. He frequently speaks about the potential benefits of psychedelics and plant medicine in controlled settings. His podcast and public appearances often feature discussions on holistic health practices. Marcus shares his experiences and research on these topics to educate and inspire others.
Personal Pursuits
Outside of his professional life, Marcus has diverse interests. He resides in Sedona, Arizona, known for its natural beauty and spiritual atmosphere. Marcus has expressed a fondness for Savannah cats, exotic hybrid felines. He enjoys outdoor activities and practices various forms of meditation. These personal interests often inform his broader philosophy on wellness and living a fulfilling life.
